News

Find out what is happening in our world of horses!

Current Articles
Tuesday, March 1, 2016
Anyone who has seen a mare through late pregnancy, parturition and early lactation understands the stress these events can place on the horse. One way... Read more
Tuesday, February 16, 2016
APC, Inc., maker of LIFELINE® Equine performance supplements, is pleased to announce its newest addition to Team LIFELINE: Robert Chown,... Read more
Thursday, February 11, 2016
APC, Inc., maker of LIFELINE Equine performance supplements, is pleased to announce its newest addition to Team LIFELINE: Jamie Zuidema,... Read more
Tuesday, January 19, 2016
APC, Inc., maker of the LIFELINE® brand of equine performance products is pleased to announce its newest addition to Team LIFELINE: Will... Read more
Monday, January 11, 2016
Whether you ride to win or for fun, there's always more to learn to help improve your riding skills or fix behavior issues. Last year, LIFELINE... Read more
Wednesday, December 16, 2015
Performance horses of all disciplines experience numerous stressors. These stressors are everywhere – physical stress from exercise and... Read more
Monday, September 14, 2015
Those experienced with breeding horses know proper nutrition, exercise and regular veterinary care, including vaccinations, help ensure a healthy... Read more
Tuesday, July 28, 2015
There are several ways to gauge the performance level of horses during a training program. The simplest way is to put them in the show pen and let the... Read more
Thursday, May 28, 2015
APC, Inc., maker of LIFELINE Equine performance supplements, is pleased to announce its newest addition to Team LIFELINE: Jay McLaughlin, a 12-time... Read more
Thursday, May 28, 2015
A performance horse that is in training for the upcoming futurities can experience significant, enduring stress throughout the course of a competition... Read more
Friday, May 8, 2015
APC, Inc. (APC) is the proud recipient of the 2015 National Animal Supplement Council (NASC) Visibility Award, given in recognition of APC's efforts... Read more
Monday, April 6, 2015
The U.S. equine supplement market is brimming with pricey products, many of which tout powerful marketing claims yet fail to provide evidence that... Read more
Monday, March 30, 2015
Unprecedented Fourth World Championship for Chris Cox at Road to the Horse 2015 Road to the Horse was guaranteed to make history and it did not... Read more
Friday, February 20, 2015
Learn more about BioThrive™ in this Texas Horseman article, currently on their website and appearing in next month's print and digital... Read more
Tuesday, January 27, 2015
APC, Inc., maker of the LIFELINE brand of equine performance products, is pleased to announce its newest addition to Team LIFELINE: Rusty Green, a... Read more
Monday, January 26, 2015
LIFELINE is heading to San Antonio, Texas, February 4-6 for the 2015 Cattle Industry Convention & NCBA Trade Show, and many exciting activities are... Read more
Monday, December 22, 2014
Team LIFELINE member Chris Cox has been announced as a 2015 Texas Cowboy Hall of Fame Inductee. Chris joins several other inductees including Leon... Read more
Wednesday, December 17, 2014
APC, Inc., maker of the LIFELINE brand of equine performance products, is pleased to announce its newest addition to Team LIFELINE: Marc Chapman,... Read more
Monday, December 1, 2014
APC, Inc., maker of the LIFELINE brand of equine performance products, is pleased to announce its newest addition to Team LIFELINE: Jamie Stover, a... Read more
Monday, November 24, 2014
APC, Inc., maker of the LIFELINE brand of equine performance products, is pleased to announce its newest addition to Team LIFELINE: Shannon Vroegh,... Read more
Friday, November 14, 2014
APC, Inc., maker of the LIFELINE brand of equine performance products, is pleased to announce its newest addition to Team LIFELINE: Les Vogt, NRCHA... Read more
Monday, November 10, 2014
APC, Inc., maker of the LIFELINE brand of equine performance products, is pleased to announce its newest addition to Team LIFELINE: Craig Johnson,... Read more
Friday, November 7, 2014
APC, Inc., announced today that they will be featured in an upcoming episode of American Farmer, airing 1ST Quarter 2015 on RFD-TV. APC is the... Read more
Friday, October 31, 2014
APC, Inc., maker of the LIFELINE brand of equine performance products, is pleased to announce its newest addition to Team LIFELINE: Monica (De Bie)... Read more
Monday, October 13, 2014
APC, Inc., maker of the LIFELINE brand of equine performance products is pleased to announce the newest addition to Team LIFELINE: Patrick Heeley,... Read more
Friday, October 3, 2014
APC, Inc. maker of the LIFELINE® brand of equine performance products is pleased to announce its newest addition to Team LIFELINE: Jess Bergantzel,... Read more
Friday, September 26, 2014
APC, Inc., maker of the LIFELINE brand of equine performance products is pleased to announce the newest addition to Team LIFELINE: Walt Erwin, Cutting... Read more
Friday, September 19, 2014
APC, Inc., maker of the LIFELINE brand of equine performance products is pleased to announce the newest addition to Team LIFELINE: Marilee Johns, 2014... Read more
Friday, August 29, 2014
APC, Inc., maker of the LIFELINE brand of equine performance products, is pleased to announce its new addition to Team LIFELINE: Luke Jones, World... Read more
Monday, August 25, 2014
APC, Inc., maker of the LIFELINE brand of equine performance products, is pleased to announce its new addition to Team LIFELINE: Cody Huber, rising... Read more
Monday, August 18, 2014
APC Inc. is excited to present its new LIFELINE equine brand anthem video which focuses on the reason that LIFELINE is passionate about horse... Read more
Thursday, August 14, 2014
This year marks the inaugural Beth Buechler Limited Series held in Tulsa, Oklahoma. "A Girl Named Charlie," the 3-year-old AQHA/APHA registered mare... Read more
Thursday, July 31, 2014
APC, Inc. last week released results of a research study conducted by Dr. Josie Coverdale, associate professor of equine science at Texas A&M... Read more
Friday, June 13, 2014
RON EMMONS JOINS APC’S TEAM LIFELINE ANKENY, IOWA – APC, Inc., maker of the LIFELINE brand of equine performance products, is pleased to... Read more
Thursday, May 1, 2014
APC, INC. ANNOUNCES PARTNERSHIP WITH CHRIS COX The premier horseman has taken his place on Team LIFELINE ANKENY, IOWA — APC, Inc., maker of... Read more
Tuesday, April 8, 2014
APC, INC. INTRODUCES NEW EQUINE PRODUCTSLIFELINE® Brand Equine Elite™ and AgeWell™ Now Available ANKENY, IOWA – APC, Inc. announces... Read more
Thursday, January 30, 2014
APC, INC. GAINS NASC QUALITY SEAL APPROVALThe Company Will Display Seal on New LIFELINE Equine Products ANKENY, IOWA – APC, Inc. has recently... Read more
Monday, November 25, 2013
Team LIFELINE Trainers Shine at 2013 AQHA World Championship Show Ankeny, Iowa — November 25, 2013 — “Exhilarating!” was the... Read more
Wednesday, November 6, 2013
LIFELINE Equine Sales Manager, Monte Hamilton, will attend the AQHA World Show in Oklahoma City in November. Monte is your source for product... Read more