NASC Honors APC Consumer Products with Outstanding Achievement Award

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Wednesday, May 25, 2016

Shortly before launching their equine products in 2014, APC Consumer Products was determined to qualify for the National Animal Supplement Council (NASC) Quality Seal. The process involved an audit of facilities, GMPs and marketing claims. APC Consumer Products prepared for and passed the audit in record time, allowing the company to place the Quality Seal logo on the LIFELINE Equine labels. Recently, APC Consumer Products completed and passed the required biennial re-audit.

The NASC is a non-profit industry trade association dedicated to improving the health and welfare of companion animals, including horses, dogs and cats. Working cooperatively with both state and federal regulators, they have helped bring about fair, reasonable and nationally consistent regulation for supplements intended for companion animals. The seal ensures that consumers can trust they are buying a product from a reputable company who has successfully completed an independent quality audit and comply with rigorous requirements such as proper label guidelines, random product testing, written quality control & production procedures, ingredient review by NASC Scientific Advisory Committee and registration and continuous monitoring of products in the NASC Adverse Event Reporting System. 

At the 2016 NASC Annual Conference, APC Consumer Products received both a Visibility Award for promoting the NASC seal and an Outstanding Achievement Award. Bill Bookout, President of the NASC said that APC deserved special recognition for a job well done. According to Bill, “APC reviewed the NASC program and assessed the value, decided to become a part of it, put a plan together then executed that plan. They did it right from the very start with timeliness and commitment. That kind of performance does not go unnoticed and APC deserved recognition as a leader among all NASC members."


About APC, Inc.

APC, Inc. Consumer Products Division’s mission is to help animals thrive. We work hard every day to create products that help improve the lives of animals. This was our focus when we were founded in 1981, and it still is today. For more than 30 years we have been spearheading discoveries that have changed animal health and performance worldwide.

 LIFELINE Equine performance supplements are made with serum-based active ingredient BioThrive®, which contains important immune factors, immunoglobulins and bioactive proteins. BioThrive® is backed by clinical research: proven to improve stride length and range of motion by easing occasional soreness from normal exercise, and now proven to maintain a healthy intestinal tract. LIFELINE Equine products are not vitamin, mineral or herbal supplements. They are powerful performance products that work multisystemically and deliver results in as few as 14 days. Visit for customer testimonials and to learn more.