Mattias Ekeroth, Top Show Jumping Professional, Joins Team LIFELINE

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Saturday, April 30, 2016
Mattias Ekeroth

APC, Inc., maker of LIFELINE® Equine performance supplements, is pleased to announce its newest addition to Team LIFELINE: Mattias Ekeroth, top show jumping professional.

Mattias is a native of Sweden, where he began riding horses at age four. As a young competitor he won numerous championships, then turned professional at age 19. After riding for several professional show barns in Europe, Mattias journeyed to the U.S. in 2000 and ultimately settled in northern California where he rides and trains his own selection of top show jumpers. Mattias is also the founder of ProEquest, a website created to help professional equestrians market and sell Hunter and Jumper horses worldwide.

Mattias became interested in joining Team LIFELINE after seeing Equine Elite™ help with a problem one of his horses was experiencing.

“I had a horse that was having a very difficult time recovering after I worked him,” Mattias said. “After starting him on LIFELINE his recovery time was fast and overall he performed better.”

Mattias is a member of the United States Equine Federation (USEF) and has produced many top quality horses over the years. He develops a personalized program for each horse he trains and now views LIFELINE as a necessity for each one.

“LIFELINE is the single most important element in my feeding program,” he said. “The difference I feel in my horses is measurable. They have never felt better!”

To learn more about Mattias Ekeroth and LIFELINE Equine performance supplements, visit


About APC, Inc.
APC, Inc. Consumer Products Division’s mission is to help animals thrive. We work hard every day to create products that help improve the lives of animals. This was our focus when we were founded in 1981, and it still is today. For morethan 30 years we have been spearheading discoveries that have changed animal health and performance worldwide.

LIFELINE Equine performance supplements help horses feel their best, breathe with ease and move effortlessly. Our serum-based active ingredient, BioThrive is clinically proven to improve stride length and range of motion by easing occasional soreness from normal exercise. LIFELINE Equine products are not vitamin, mineral or herbal supplements. They are powerful performance products that work multisystemically and deliver results in as few as 14 days. Visit for customer testimonials and to learn more.